CPI Offer Kaise Banaye
Lekhak: CPAlead
Updated Wednesday, August 2, 2017 at 11:08 AM CDT
CPI offers jo CPAlead self serve CPI platform par create kiye gaye hain, woh mobile app developers, mobile app agencies, media buyers, aur affiliate marketers ko yeh allow karte hain ki woh sirf tabhi payment karein jab koi unka app install kare.
Lagbhag 10% CPAlead advertisers mobile app developers aur mobile app marketing agencies hain. AppsFlyer SDK ya CPAlead SDK ke integration ke zariye, hum install events track kar sakte hain taaki aap sirf tabhi payment karein jab koi aapka app ya aapke client ka app install kare.
90% se zyada CPI offers jo CPAlead par add kiye gaye hain, woh dusre networks aur advertisers se hain. Iska matlab hai ki humare majority advertisers aise CPI offers ki talash mein hain jo dusre networks par achha perform kar rahe hain aur phir unhe yahan add karte hain. Misal ke taur par, agar aapko XYZ network se $0.50 ka payout milta hai, toh aap yeh decide kar sakte hain ki aap CPI offer ko humare system mein $0.40 par add karein. Iska matlab hai ki har baar jab aapko ek lead milta hai, aap $0.10 kamaate hain. CPAlead par top advertisers har mobile app install par lagbhag 5% - 10% kamaate hain. CPAlead automatically yeh decide karta hai ki har CPI offer ko kitna traffic milega based on offer ki performance.
Misal ke taur par, agar aapka CPI offer $1.00 pay karta hai aur har 5 clicks par ek lead milta hai, toh aapke CPI offer ka score $0.20 yaani 20 cents earnings per click (EPC) hoga. Iska matlab hai ki aapka offer un sabhi offers se zyada rank karega jo 20 cents per click se kam perform karte hain. Agar aapka CPI offer achha perform nahi karta, toh ise humare system se automatically remove kar diya jayega. Advertisers jo low performing offers submit karte rahenge, unhe CPI offers ko CPAlead par add karne ka option khatam ho jayega. Hum yeh publishers ko protect karne ke liye karte hain taaki woh sirf quality CPI offers prapt karein.
CPI Self Serve Advertising ke liye Shuruat Karna
CPI offer create karne ke liye, apne CPAlead Advertiser account mein login karein. Agar aapka CPAlead advertiser account nahi hai, toh aap apne CPAlead publisher account ka istemal kar sakte hain ya phir aap ek naya account create kar sakte hain https://www.cpalead.com/cpi_mobile_advertising.php.
Jab aap CPAlead advertising dashboard mein login kar lein, toh left menu mein CAMPAIGNS par click karein aur phir CREATE NEW CAMPAIGN select karein. Is page par, drop down menu se CPI ko apne CAMPAIGN TYPE ke roop mein select karein.
Status
Default roop se, status Active hai. Iska matlab hai ki aapka CPI offer humare system mein active hoga jab tak ki yeh humare staff dwara approve nahi ho jata.
Name
Yeh naam aapke apne reference ke liye hai. Koi bhi is naam ko nahi dekhega, sirf aap hi dekhenge, toh ise kisi bhi naam se bana sakte hain jo aapko pasand ho.
Play Store ya iTunes URL
Yahan aap Google Play Store (Android) ya Apple iTunes Store (iOS) par app ka URL denge. Agar aap jis app ko promote karna chahte hain wo already kisi dusre network se CPI offer hai, toh aapko yahan Play Store ya iTunes Store URL dena hoga - chinta mat karein, hum baad mein aap se CPI offer ka tracking URL maangeinge.
Title
Yeh mobile app ka naam hai jise aap promote kar rahe hain. Title ko aapke diye gaye Play Store ya iTunes URL se pehle se fill kiya jaega. Agar aap ise badalna chahte hain, toh hum yeh option dete hain.
Description
Zyada tar aapko mobile app ki description ko chhoti version mein edit karna padega. Hum chhoti description ki maang karte hain taaki hum aapke mobile app ko chhote spaces, jaise banner ads mein display kar sakein.
Image Creative
Hum yeh image automatically Play Store ya iTunes URL se lekar aate hain jo aapne hume diya hai. Yeh image aapke CPI offer ke Title aur Description ke saath display kiya jayega.
Jitni achhi image, title, aur description hogi, utne hi clicks aapko milenge. Neeche kuch examples diye gaye hain ki aapka CPI offer publisher ke monetization tool par kaise dikh sakta hai:
CPI Offers ke Examples
Neeche kuch examples hain ki CPI offers CPAlead Publisher Monetization Tools par kaise display kiye jaate hain. Yahan aap banner ads aur offer wall examples dekhenge. (Not pictured hain interstitials, pop unders, push ups, content lockers, direct promotion links, aur superlinks)
Banner Example Showing CPI Offer
Mobile Offerwall with CPI Offers
Tracking Methods
Tracking zaroori hai taaki yeh pata chal sake ki jab ek user aapka mobile app install karta hai. CPI offers jo tracking sahi se setup nahi ki gayi hain, unhe bohot kam traffic milega, toh kripya ensure karein ki tracking sahi se setup ki gayi ho campaign submit karne se pehle. Jab ek install event hota hai, publisher jo aapka app promote kar raha hai wo commission kamaata hai aur payout amount aapke advertiser balance se ghata diya jaata hai. Agar humare publishers aapke CPI offer ke sath achhe results paate hain, toh aapko aur zyada installs milenge. Agar humare publishers aapke offer ke sath bura experience rakhte hain, toh aapka app shayad bohot kam ya 0 installs prapt karega.
Tracking Option A. CPAlead SDK (Android Only)
Is option ko sirf tab istemal karein jab aapke paas mobile app ka source code ho AUR aapne Appsflyer SDK install nahi kiya ho. Jab CPAlead SDK aapke Android App par install ho jata hai, CPAlead yeh detect kar sakta hai ki jab koi aapka mobile app install karta hai. CPAlead SDK ko aapke Android App par install karne ke liye poori documentation ke liye, kripya is link par jayein https://www.cpalead.com/documentation/tracking-sdk/.
Tracking Option B. AppsFlyer SDK (Android aur iOS)
Agar aapke paas iOS ya Android app ka source code hai, toh AppsFlyer sabse popular SDK hai aur yeh aapko CPAlead ko report karne ki suvidha deta hai jab ek install event hota hai. AppsFlyer aapke App ke liye bohot robust statistics bhi provide karta hai jo ek added bonus hai. Shuruat karne ke liye, AppsFlyer par ek account create karein phir unki instructions ko apne SDK install karne ke liye follow karein. Jab AppsFlyer SDK aapke iOS ya Android app par install ho jata hai, toh aap AppsFlyer platform mein 'CPAlead' ko partner ke roop mein select kar sakte hain. Agar aapke paas koi sawal hain, toh aap hamesha AppsFlyer staff se pooch sakte hain. Tracking URL ke liye, aapko woh tracking URL provide karna hoga jo aap AppsFlyer se prapt karte hain. Yeh kuch is tarah dikhna chahiye: https://app.appsflyer.com/com.developername.gamename?pid=cpalead_int&af_click_lookback=5g&c=GameName_CpaLead_Promo_Camp2&clickid={CLICK_ID}&af_siteid={PUBLISHER_ID}&af_cost_value={CPI_COST}&af_cost_currency=USD&af_cost_model=CPI
Macros jo aapke AppsFlyer tracking URLs mein add karne ke liye available hain:
{click_id} Har click ke liye transaction ID. Yeh macro installs track karne ke liye zaroori hai. Har click ka ek unique click_id hoga aur jab ek install detect hota hai, AppsFlyer hume bata dega ki kaunsa click_id ek install mein badla, taaki hum apne publisher ko sahi credit kar sakein.
{publisher_id} Yeh traffic source ka ID hai jahan clicks aur installs aa rahe hain. Publisher ID ka istemal karke, aap Traffic Sources report ke andar undesirable traffic sources ko disable kar sakte hain.
Tracking Option C. 3rd Party Tracking (Android aur iOS)
Agar aapke paas iOS ya Android app ka source code nahi hai aur aapko app kisi Network ya dusre 3rd party source se CPI offer ke roop mein mil raha hai, toh is option ka istemal karein. Is option mein aapko apne postback ko setup karna padega.
3rd Party Tracking ke liye tracking URL woh campaign URL hoga jo aapko apne network se CPI offer ke liye milta hai. Yeh URL aam tor par aapka Publisher ID us network ke sath aur offer ID jis offer ko aap CPI offer ke roop mein add kar rahe hain, ko include karta hai. Misal ke taur par, jo offer aapko aapke network se milta hai woh kuch is tarah dikh sakta hai: http://track.yournetwork.mobi/?aff_id=222&offer_id=999&aff_sub=
Upar diye gaye example mein, aapka affiliate ID network ke sath 222 hai aur aapka offer ID 999 hai. Is case mein, aff_sub transaction ID hoga. Yeh unique transaction ID hai jo system mein har click ko assign kiya jaata hai aur sirf click hone par create hota hai. Jab click ek lead mein badal jata hai, aapko ID ko hume postback karna padega taaki hum jaan sakein ki hume apne traffic source ko lead ke sath credit karna hai. Agar yeh sahi se setup nahi hua, toh aapka campaign bohot saare clicks nahi prapt karega aur aapko CPI offers CPAlead par add karne ka option khatam ho sakta hai.
Isliye CPAlead ko unique click ID provide karne ke liye, aapko hamara {click_id} macro istemal karna padega. Yeh macro aapke URL mein automatically unique CPAlead transaction ID insert karega, jo phir aapke network ko batata hai ki kaunsa transaction ID conversion / lead hone par reward kiya jana chahiye. Upar diye gaye example mein, aap offer URL ko is structure ke saath append karenge: http://track.yournetwork.mobi/?aff_id=222&offer_id=999&aff_sub={click_id}
Macros jo aapke AppsFlyer tracking URLs mein add karne ke liye available hain:
{cpi_cost} Yeh wo cost hai jo aap install ke liye pay karte hain. Yeh multiple campaigns ko track karne mein helpful ho sakta hai jo alag alag advertising networks par hain.
{click_id} Har click ke liye transaction ID. Yeh macro installs track karne ke liye zaroori hai. Har click ka ek unique click_id hoga aur jab ek install detect hota hai, AppsFlyer hume bata dega ki kaunsa click_id ek install mein badla, taaki hum apne publisher ko sahi credit kar sakein.
{publisher_id} Yeh traffic source ka ID hai jahan clicks aur installs aa rahe hain. Publisher ID ka istemal karke, aap Traffic Sources report ke andar undesirable traffic sources ko disable kar sakte hain.
Global Postback URL (3rd Party Tracking Only)
Global Postback URL ek URL hai jo aapko COPY aur PASTE karna hai us network par jahan se aapne offer liya hai.
Jab aapne URL copy kar liya ho, toh aapko us network mein login karna padega jahan se aapne offer liya hai aur isay apne postback URL ke roop mein PASTE karein. Aapka network phir is URL ko trigger karega jab woh ek lead ya conversion detect karega. URL ko CPAlead click ID se populate kiya jana zaroori hai taaki hum jaan sakein ki kaunsa click ek lead mein badla, yeh humein apne publisher ko sahi credit karne ki suvidha deta hai. Agar postback sahi se kaam nahi karta, toh publisher kabhi bhi lead ke liye payment nahi milega aur aapka offer shayad humare system se khatam kar diya jayega poor performance ke liye.
Isliye misal ke taur par, agar aapka network aff_sub ko click_id ki jagah use karta hai, toh aapko niche diye gaye methods ka istemal karke postback ko badalna padega:
FROM: https://cpalead.com/postback/advertiser/fa46a083e9c2vewe424dcf77274c6694?click_id={YOUR_TRACKING_PLATFORMS_MACRO}
To: https://cpalead.com/postback/advertiser/fa46a083e9c2vewe424dcf77274c6694?click_id={aff_sub}
Upar diya gaya hai EXACTLY kaisa Postback URL aapke network par dikhai dega jahan se aapne offer liya hai agar woh aff_sub ko apne transaction ID ke liye use karte hain. URL ko place karne ke liye, sabse pehle aap isay paste karein, phir aap postback URL ke end ko unki macro, is example mein, aff_sub ko use karne ke liye edit karein. Kuch networks isay transaction_id kehte hain, kuch aff_click kehte hain, agar aap nahi jaante ki unhe kya kehna hai, toh apne affiliate manager se pooch sakte hain.
Ab maan lijiye jab aapka visitor aapke offer par click karta hai, toh unique click ID jo generate hui thi wo 8379266 thi. Kyuki aapka network, is instance mein, is ID ko apne database mein aff_sub ke roop mein store karta hai, jab woh hume lead notify karne ke liye postback karega, toh yeh aise dikhai dega: https://cpalead.com/postback/advertiser/fa46a083e9c2vewe424dcf77274c6694?click_id=8379266
Dekhiyega kaise unhone CPAlead click ID ko automatically populate kiya? Iska matlab hai jab woh is URL ko trigger karte hain, CPAlead phir yeh jaan lega ki yeh unique click ID, 8379266, ek lead mein badal gayi hai. Is unique click ID se, CPAlead jaan leta hai kaunsa publisher reward kiya jana hai. Jitna zyada ek publisher aapke offer se reward hota hai, utna hi unka isay promote karne ki sambhavna badh jaati hai.
GEO Targeting Type Hum sirf country ke basis par targeting karne ki salah dete hain.
Country Targeting
Jab aap ek country select karein, toh sirf un countries ko target karein jahan aapka offer promote kiya ja sakta hai.Device Targeting
Select karein ki yeh CPI offer kis device ke liye available hai. CPI campaigns ke liye, aap sirf 1 device select kar sakte hain. Agar aapko 1 se zyada device target karna hai, toh aapko ek aur campaign create karna padega. Sirf hamara CPC system 1 campaign ke liye teeno devices ki targeting ko support karta hai.
Payout (CPI)
Yeh wo amount hai jo aap
Kya aapne kisi truti ya is post mein sudhaar ki zarurat dekhi hai? Kripya post link pradaan karein aur humein sampark karein. Hum aapki pratikriya ki saraha karate hain aur samasya ko jald hi sulajhaenge.
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