These
terms and conditions, together with any previously posted amendments,
schedules, attachments or exhibits (collectively the “Terms &
Conditions”) govern your participation as a “Publisher”
and member of the CPA Lead Affiliate Program (the “Affiliate
Program”), a non-exclusive, online, performance-based marketing
network sponsored by CPA Lead. (“CPALead.com”). As used
herein, the terms “you” and “your(s)” shall
refer to the corporate or individual entity owning, either directly
or indirectly, the referring URL of each Publisher, and the term
“Publisher” shall refer to a web site, e-mail or search
engine marketer or other distributor of Offers, as defined below.
From
time to time, CPA Lead may amend, supplement or replace entirely
these Terms & Conditions by (i) posting updated Terms &
Conditions or supplements, amendments or exhibits thereto
(collectively the “Updated Conditions”) on the CPA Lead
web site and (ii) if, in the reasonable judgment of CPA Lead, the
Updated Conditions are material, notifying each affected party via
e-mail at the address specified on the Account Information page of
the CPA Lead web site. Thereafter, the Updated Conditions shall be
deemed effective five (5) business days after the later of such
posting or e-mail transmission (the “Effective Date”) AND
you will be conclusively deemed to have consented to, and agreed to
be bound by, the Updated Conditions UNLESS your termination notice is
received by us prior to the Effective Date; provided, that no
Updated Condition will affect your right to receive any Commissions
earned by you prior to the Effective Date.
1.
The
Affiliate Program. CPA Lead solicits customers on behalf of its
advertising clients (a “Client” or the “Clients”)
through the placement of advertising offers (“Offers”)
published by members of the Affiliate Program or their
“Sub-Publishers,” as defined below. Offers may be
banners, text links, graphical image files, transactional ads or
other electronic promotions of a Client’s products and/or
services that are published by members of the Affiliate Program.
1.1.
Application.
You may apply to join the CPA Lead Affiliate Program by completing
the form insertions appearing on the Account Information page of the
CPA Lead web site and then clicking the “Send Application” button.
By clicking on the “Send Application” button you acknowledge
that you have read, accepted and agreed to be bound by these Terms &
Conditions, as they may be modified from time to time by any Updated
Conditions.
1.1.1.
Pre-Condition.
As a condition to your membership, you represent and warrant, and
covenant on an ongoing basis, that your web site: (i) does not
violate any law or regulation governing (A) false or deceptive
advertising, (B) sweepstakes or (C) gambling; (ii) does not contain
any comparative advertising, trade disparagement or libelous,
defamatory or infringing content; and (iii) does not contain any
machine-readable code that could be unintentionally downloaded onto a
recipient’s computer (such as a worm, virus, Trojan Horse or
other self-executing computer program).
1.1.2.
Ineligible
Websites. Web sites that do not feature customer-friendly site
navigation or contain content (including pornographic or hateful
content) that CPA Lead, in its sole discretion, determines does not
meet an acceptable commercial or aesthetic standard are not eligible
for membership. If CPA Lead, in the exercise of reasonable
discretion, determines your web site to be ineligible, all
commissions, whether earned or unearned, shall be forfeit.
1.2.
Membership.
Your membership in CPA Lead’s Affiliate Program will commence
on the date your application to join the Affiliate Program is
submitted to CPA Lead, and will continue unless terminated by one of
us. Membership is limited to the specific URL(s) provided by you to
CPA Lead in the Account Registration section of the CPA Lead web
site. Please note that CPA Lead reserves the right to terminate an
existing membership in its sole discretion, for any reason or for no
reason at all.
1.2.1.
User
Name and Password. Upon submission of your application, you will
automatically be issued a user name and a password. Your use of these
identifiers is limited only to you, and may not, under any
circumstances, be distributed to any other person, including without
limitation any Sub-Publisher.
1.3.
Special
Rules Governing Sub-Publishing. A member of the Affiliate Program
may solicit non-member Publishers to distribute Offers (collectively
“Sub-Publishers”), provided that each
Sub-Publisher must agree specifically to be bound by the restrictions
and conditions set forth in Sections 1.1.1, 1.1.2, 1.3.2, 1.4, 1.5,
2.1, 4 and 5.2.2.
1.3.1.
Relationship
among Publisher, Sub-Publisher(s) and CPA Lead. Each
Sub-Publisher shall, for purposes of these Terms &
Conditions, be deemed to be an agent of the Affiliate Program member,
with the Affiliate Program member responsible in all respects for the
activities of its Sub-Publishers. Any breach by
your Sub-Publishers of these Terms &
Conditions shall be deemed a breach by you. It is understood
and agreed between you and CPA Lead that (i) CPA
Lead is not and shall not be party to any agreement between you and
any Sub-Publisher, (ii) you are not authorized to make any
commitments on behalf of CPA Lead to any Sub-Publisher, including but
not limited to any payment or other commitment by CPA Lead, and (iii)
no license other than the license set forth in Section 2.2 may be
extended by you to any Sub-Publisher.
1.3.2.
No
Third-Party Beneficiary Status. Nothing in CPA Lead’s
permission to engage Sub-Publishers may be construed as extending to
any Sub-Publisher the status of third-party beneficiary of any
agreement between CPA Lead and you, including without limitation
these Terms & Conditions.
1.4.
Special Rules Governing E-Mail
Campaigns. By accepting membership in the Affiliate Program you
agree to refrain from originating, authorizing or participating in
any non-consensual campaigns or promotions, whether by e-mail,
telephone or otherwise, including but not limited to “spamming.”
E-mail distribution may only be made to those recipients who have
agreed in advance to receive such transmissions from you (i.e.,
“opted-in”).
1.4.1.
In the event that CPA Lead or a
Client receives a complaint from any recipient of an Offer
transmitted by you, upon our request you will immediately provide us
with appropriate records verifying that recipient’s consent to
receive e-mail transmissions from you. Such records include, but may
not necessarily be limited to, the Internet address of your
opt-in/opt-out web site, the date of the recipient’s action and
your privacy policy.
1.4.2.
You
may not use a Client’s name (including any abbreviation
thereof) in the originating e-mail address line or subject line of
any e-mail transmission. Your use of Offers in e-mails is further
restricted by the provisions of Section 2 hereof.
1.4.3.
No
Misleading Headers or Other Masking of Email Origin. An email may not
include falsification of header information, false registrations for
email accounts or IP addresses used in connection with email ads, and
retransmissions of an email ad for the purpose of concealing its
origin. Publisher and/or their email delivery providers are
prohibited from relaying or retransmitting emails from a computer or
computer network that was accessed without authorization.
1.4.4.
Subject
lines may not be false or misleading such that it would likely
mislead a reasonable recipient as to the contents or subject matter
of the message. You may only use approved Subject Lines available in
our login area or other Subject Lines for which you have documented
approval from CPA Lead.
1.4.5.
Email
Ads Must Contain Clear Identification. Messages containing
advertisements or solicitations must identify themselves as such, and
do so by "clear and conspicuous" means. For example by
stating in the message body “This advertisement is brought to
you by (Your Company)” Further, the sender must identify itself
as the initiator and sender of the email including company name,
email and physical address.
1.4.6.
Effective
Method of Opting Out of Future Mailings. Senders of commercial emails
covered by the Act must give recipients an effective means of
requesting not to receive future email ads from that sender. At a
minimum the publisher must give the recipient the ability to send a
reply message to unsubscribe, opt out via postal letter and provide a
functional unsubscribe link that must remain operation for 30 days
from the date of the original email transmission.
1.4.7.
All
unsubscribe requests must be adhered to within 10 business from their
receipt. You may not sell or Transfer an Email Address once someone
has opted of receiving future communications.
1.4.8.
No
Random or Invalid Generation of Email Addresses. You are responsible
for knowing the source of your email list. Email addresses may not be
obtained by the use of a program for random generation of email
addresses, and/or "scraping" web sites or online services.
You must have full opt-in data for all recipients in your database.
1.5.
Special
Rules Governing Click-Through Deals. From time to time, a Client
may request a campaign wherein payment is based not on customer
conversion but on the number of recipients clicking on an Offer (a
“click-through rate” or “CTR”).
1.5.1.
For
any CTR deal, you will not employ any device that has the effect of
inflating the click-through rate, including but not limited to
automatic page-spawning, automatic redirects, “robots” or
incentives offered to any recipient.
1.5.2.
CPA
Lead reserves the right to audit any web site traffic at any time and
for any reason, or no reason at all. Should CPA Lead determine, in
the exercise of its reasonable business judgment, that you have
employed any device to artificially inflate the click-through rate,
(i) your membership in the Affiliate Program will be immediately
terminated, (ii) any unpaid Commissions attributable to the subject
CTR deal will be immediately voided, whether or not earned and (iii)
upon demand, you will return to CPA Lead immediately any Commissions
attributable to the subject CTR deal that had been previously paid.
2.
Offers.
You may use your user name and password to access the CPA Lead Offer
Library. The CPA Lead Offer Library contains Offers along with
associated commission schedules and restrictions or conditions
specific to each Offer (including, but not limited to, restrictions
on incentives that may be associated with any Offer) that may be
downloaded by you only for the purposes described herein. Placement
of any Offer shall be at your sole discretion, provided that,
absent our specific written consent, which may be withheld for any
reason or no reason at all, no Offer may be published in chat rooms
or on message boards.
2.1.
Integrity
of Offers. You may not add, subtract or in any way alter or edit
any Offer (including, for this purpose, any machine-readable code
which may be a part of any Offer), nor may you make any use
whatsoever of any Offer other than for the purposes of, and as
contemplated by, this Agreement. Offers may only be published in
accordance with the terms and restrictions associated therewith.
2.2.
Limited
License. CPA Lead hereby grants to you a limited, non-exclusive,
non-transferable (except in accordance with Section 1.3.1),
revocable, worldwide right to (i) download one or more Offers for
posting on your web site and (ii) use, in connection with publishing
such Offers, all copyrighted, trade or service marked or other
protected intellectual property contained therein for the purposes
described in this Agreement.
3.
Compensation.
CPA Lead will pay you commissions (“Commissions”) in the
amounts, and at the times, set forth in the commission schedule
associated with each Offer and posted in CPA Lead’s reporting
system. Commissions will be payable only for Offers published by you
that result in sales, leads or customer acquisition (as the case may
be) for a Client, and only after the commissions have been “earned.”
It is your responsibility to advise us immediately of any change in
any of the information furnished by you as part of your application.
In the case of CTR deals, Commissions will be specified in a specific
schedule e-mailed to you.
3.1.
When
Commissions are Earned. Commissions will not be “earned”
until CPA Lead receives payment from the Client. Notwithstanding the
foregoing, CPA Lead may elect to advance to you commissions prior to
those commissions having been earned. You acknowledge and agree that
your receipt of commission payments prior to those payments having
been earned is conditional and subject to CPA Lead’s right to
demand return of unearned commissions for any reason or for no reason
at all.
3.2.
CPA
Lead Records to Control. CPA Lead maintains records of all
traffic passing over the Affiliate Program. CPA Lead’s records
shall govern all interpretations made under this Agreement, including
but not limited to the calculation of Commissions.
3.3.
Minimum
Commission Requirement For Regular Payment. CPA Lead shall not be
obligated to make any payment of Commissions to you unless the
aggregate amount of earned Commissions equal or exceed fifty dollars
($50.00). Any earned but unpaid Commissions shall carry over to the
next regularly scheduled payment period.
3.4.
Suspension
of Payment. If CPA Lead determines, in the exercise of its
reasonable business judgment, that you are in breach of any material
term of this Agreement, CPA Lead will (i) use commercially reasonable
best efforts to notify you promptly of such breach and (ii) suspend
any payment of any earned but unpaid Commissions until such breach
has been cured.
3.5.
Payment Terms. Parties understand and agree that payment to
affiliates, who have met the minimum commission requirement as stated
above, for all earned commissions, will be sent to affiliates no
later than 30 days after the end of the month in which commissions
were earned.
3.5.
CPALead Affiliate Commissions. Affiliates are encouraged to
refer their associates to the CPA Lead program. CPA Lead offers
affiliates a 5% commission on all sales generated through their
referred associates through the CPA Lead network for the first
30 days that the referred affiliate has signed up and 2.5% thereafter. These commissions
will be added to the affiliate account and paid out on the regular
commission schedule.
4.
Confidentiality.
All information relating to your participation in the Affiliate
Program, including but not limited to your unique user name and
password, the identities of any CPA Lead Client, CPA Lead’s
commission rates and pricing strategies, any calculation of amounts
paid to you hereunder and the number of sales, leads or customers
acquired by you for any Client, shall be considered proprietary
information of CPA Lead, shall be held in strictest confidence by you
and will not, without the prior written consent of CPA Lead, be
disclosed by you to any other person, in any manner whatsoever, in
whole or in part, and will not be used by you directly or indirectly
for any purpose other than confirming the correctness of the
commission calculation.
4.1.
Ownership
and Proprietary Nature of Data and Reports. All data, including
but not limited to campaign results, user data, statistical
information, traffic analysis or other data produced or provided by
you, shall be deemed to be the property of CPA Lead.
4.2.
Use
of Personal Data. CPA Lead currently uses and plans to continue
to use some or all of the data collected through the operation of the
Affiliate Program in an aggregate manner (i.e. information aggregated
into demographic data, and not personally identifiable). The use of
personally identifiable user data will be governed by CPA Lead’s
privacy policies, as posted on CPA Lead’s web site and as
modified from time to time.
5.
Covenants
5.1.
Covenants
of CPA Lead. CPA Lead covenants and agrees to use its
commercially reasonable best efforts: (i) to provide, monitor and
maintain the necessary technology applications required to link you
to the Client Web sites; (ii) to provide you with Offers in
appropriate format; and (iii) to provide changes to Offers or
cancellations as quickly as is commercially feasible in advance of
requested change date or time.
5.2.
Your
Covenants. You covenant and agree to use your commercially
reasonable best efforts: (i) to continue to operate and maintain your
distribution channels (including any web pages where any Offer
appears) in a manner consistent with the intent and purpose of this
Agreement; (ii) to place Offers in your distribution channels in
accordance with the terms set forth in this Agreement; (iii) to
respond to any change notice promptly and, in any event, within one
business day from CPA Lead’s transmission of such change notice
to you; and (iv) to maintain your customer list in a manner that
conforms with best practices of opt-in solicitation and privacy
policies. You further agree to advise us immediately of any changes
to any of the information you provided at the top of this Agreement.
5.2.1.
Limited
Promotional License. You hereby grant CPA Lead a limited,
non-exclusive, revocable, worldwide license for the term of this
Agreement to use, reproduce and distribute your company name and logo
for use in our promotional materials.
5.2.2.
Non-Competition.
You shall not, during the term of this Agreement and for three (3)
months thereafter, implement any cost-per-action (“CPA”)
agreements with any Client with whom you did not have a previously
existing CPA agreement.
6.
Termination.
This Agreement may be terminated by either of us at any time and for
any reason or for no reason at all. Termination may be effected by
delivery to the non-terminating party of appropriate notice,
delivered via e-mail, fax or other means of public communication, and
will be effective on the earlier of (i) receipt by the
non-terminating party or (ii) three (3) business days following the
sending of the termination notice.
6.1.
Responsibilities
Following Termination. Immediately upon termination, you will (i)
remove any and all Offers from any web site owned or operated by you
and/or (ii) suspend any e-mail campaign that has not already been
sent. As a precondition to receiving any earned but unpaid
compensation you will certify to us, via e-mail, that this condition
has been met within two (2) business days following termination.
7.
Liability
Policies.
7.1.
Warranties.
NO WARRANTIES ARE MADE BY EITHER OF US AS TO THE SERVICES OR
TECHNOLOGY DESCRIBED IN THIS AGREEMENT AND EACH PARTY HERETO
EXPRESSLY DISCLAIMS ANY IMPLIED WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE, TITLE OR NONINFRINGEMENT AS IT
RELATES TO THE TECHNOLOGY AND SERVICES PROVIDED PURSUANT TO THIS
AGREEMENT.
7.2.
Limitation
on Damages. Neither of us shall be liable to the other for any
special, consequential (even if a party has been informed of the
possibility of such damages), incidental, punitive or indirect
damages, losses (including lost or imputed profits), costs or
expenses of any kind arising out of these Terms & Conditions or
your participation in or termination from the Affiliate Program,
however caused, and whether based in contract, tort (including
negligence), products liability or any other theory of liability
regardless of whether such party has been advised of the possibility
of such damages, losses, costs or expenses. Except for liabilities
resulting from willful misconduct or recklessness, any liability of
one of us to the other shall not exceed the total amount of the
Commissions actually paid by CPA Lead to you with respect to your
participation in the Affiliate Program.
7.3.
Indemnification.
Each party hereto agrees to indemnify and hold harmless the other
party and each of its agents, officers, directors and employees
against all liability to third parties resulting from the acts, or
failure to act, of such indemnifying party, or any acts of its
customers or users.
7.3.1.
You
agree to indemnify CPA Lead, without limitation, for any costs,
charges, fines, expenses, settlements or other liabilities resulting
from any violation, intentional or otherwise, by you or any of your
Sub-Publishers of the undertakings, responsibilities, covenants,
representations and warranties contained in Sections 1.3, 2.1, and
7.1.
8.
Dispute
Resolution. In the event of disputes between us arising from or
concerning in any manner the subject matter of these Terms &
Conditions or your participation in or termination from the Affiliate
Program, we shall first attempt to resolve the dispute(s) through
good faith negotiation. In the event that the dispute(s) cannot be
resolved through good faith negotiation, the parties shall refer the
dispute(s) to a mutually acceptable mediator for hearing in Victoria
BC, Canada. Thereafter, if mediation cannot resolve the dispute(s),
we shall bring the dispute(s) for resolution through binding
arbitration by a single arbitrator. The arbitration shall be held in
Victoria BC, Canada, and the decision reached by such arbitrator
shall be entered as a judgment in any court of competent
jurisdiction. The prevailing party in any dispute between the parties
arising from this Agreement or other matter shall be entitled to
recover its reasonable attorneys' fees and costs incurred in
connection with such dispute.
9.
Miscellaneous.
9.1.
Integration,
Severability & Governing Law. Subject to any past or future
publication of Updated Conditions, your account information
(including but not limited to your record of submission) and these
Terms & Conditions (including any Updated Conditions) are the
sole and complete agreement covering the subject matter hereof. Any
provision of deemed unenforceable by a competent court of
jurisdiction may be deleted, leaving the remainder of the agreement
operable and in effect. This agreement is made in accordance with and
governed by the laws of the State of Wisconsin, USA.
9.2.
Transferability.
Your right to participate in the Affiliate Program is
non-transferable, except in the event of a sale of all or
substantially all of your assets or stock as part of an acquisition
or merger, including any reorganization or reincorporation. CPA Lead
may transfer its rights to the Affiliate Program without restriction.
9.3.
Public
Statements. Any press release or other public announcement by you
regarding your participation in the CPA Lead Affiliate Program shall
require the prior approval of CPA Lead.
9.4.
Force
Majeure. Neither of us shall be deemed in default of these Terms
& Conditions to the extent that performance of our obligations or
attempts to cure any breach are delayed or prevented by reason of any
act of God, fire, natural disaster, accident, terrorism, riots, acts
of government, shortage of materials or supplies, or any other cause
beyond the reasonable control of such party; provided, that the party
whose performance is affected by any such event gives the other party
written notice thereof within three (3) business days of such event
or occurrence.
9.5.
Relationship.
The relationship between us established by these Terms &
Conditions is that of non-exclusive independent contractors. Neither
of us may represent to any third party, or otherwise be deemed to be,
an employee, agent, partner or joint venturer with respect to the
other.
9.6.
Notices.
Unless otherwise specified herein, any notice, communication or
statement relating to these Terms & Conditions shall be in
writing and deemed effective: (i) upon delivery when delivered in
person; (ii) upon transmission when delivered by verified facsimile
transmission; or (iii) when delivered by registered or certified
mail, postage prepaid, return receipt requested or by nationally
recognized overnight courier service to the address of the respective
party as indicated above.
9.7.
Waiver.
The failure of either party to insist upon or enforce strict
performance by the other or to exercise any right under these Terms &
Conditions shall not be construed as a waiver or relinquishment to
any extent of such party's right to assert or rely upon any such
provision or right in that or any other instance, and the same shall
be and remain in full force and effect.
9.8.
Survival.
Sections 3.2, 4, 6.1, 7.2, 7.3 and 8 shall each survive the
termination of your participation in the Affiliate Program.
9.9.
Corporate
Authority; Non-Breach. Each party represents and warrants to the
other that: (i) such party has all necessary right, power and
authority to agree to these Terms & Conditions and to perform its
obligations hereunder; and (ii) nothing contained in these Terms &
Conditions or required by such party's performance hereunder will
place such party in breach of any other contract or agreement to
which it is bound or violate any applicable law, including obscenity,
privacy and defamation laws and (iii) the performance of either
party’s obligations under these Terms & Conditions shall
not infringe or violate upon the Intellectual Property or privacy
rights of any third party.